February 06, 2014   - Retail Live! attended by Milwaukee's C-4 group
Contingent from Milwaukee attends Retail Live!
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Retail Live! is similar to many regional networking events; there is an exhibit part of the program as well as a reception. The key difference is that ONLY retailers are allowed to have an exhibit at the Retail Live! trade show. This allows the brokers, landlords, developers, and other related industry professionals who attend the program to present their projects or services to only these retailers. The reason this is important is that it drives the attendance; when people know they are getting in front of over 100+ retailers, they attend. In less than a day, participants get a chance to network directly with retailers actively expanding in Illinois, Indiana, Ohio, Michigan, Minnesota, and Wisconsin. In many ways, this is the opposite of a typical industry event; it is laid back, attire is casual, meetings are impromptu, and the ambiance is festive.